NECCO Appoints New Vice President of Sales and Marketing
5/17/2013 12:00:00 AM
“I am very happy to announce the appointment of Andy Martin as NECCO’s Vice-President of Sales and Marketing. Andy will be leading our sales force and broker network, and he brings a wealth of CPG knowledge with him – particularly in the confectionery category”, says NECCO Chief Executive Officer, Al Gulachenski.
Martin is looking forward to joining the storied company that is NECCO, “I am thrilled, honored, and humbled to be joining NECCO. For 166 years NECCO has created high quality confections. Even with this rich heritage, there are still many opportunities to delight our consumers and grow our business. This is a very exciting time”, says Martin.
Martin is also eager to take on the task of working with a variety of brands, “NECCO is a collection of 13 candy brands - each with its own special unique characteristics. Managing these brands will be like managing an all-star team”.
“Andy is exactly what NECCO needs as we renew our marketing efforts and focus on increasing our share in the non-seasonal segment” says Gulachenski.
NECCO and Andy Martin will be attending the Sweets and Snacks Expo
in Chicago from May 21st
to May 23rd