Box of Sweethearts® candy

History of Sweethearts®

Sweethearts® share a storied history with our legendary NECCO® Wafers, which isn’t surprising since their inventors share a bloodline. Daniel Chase created the first conversation hearts in 1866 by devising a machine that would press food dye letters onto the candy lozenges made famous by his brother and NECCO® founder Oliver Chase.

Through the years, Sweethearts® sayings have reflected how our country and culture has changed. We’ve added Sweethearts® En Español, rolled out new Dazzled varieties, even added and dropped sayings based on how people communicate. From mid-February to January we produce about 100,000 pounds of the iconic candy hearts each day, which adds up to billions of candy hearts—more than enough for everyone in the world to have one. That makes Sweethearts® the best selling Valentine’s Day candy. Yup, even better than boxes of chocolates.