The History of Squirrel Nut Zippers®
The Squirrel brand dates back to 1890 when it was started as the Austin T. Merrill Company in Massachusetts.
Eventually becoming the Squirrel Nut Company, they developed a loyal and enthusiastic customer base that enjoyed their salted and roasted peanuts, peanut butter kisses and salt-water taffy.
Their flagship product, Squirrel Nut Zippers®, got its name from an illegal drink served during Prohibition. Certainly unique, the name was also taken by a retro swing band in the 1990’s who gave out the candy during their performances.
In 1999, the then named Squirrel Brand Company was purchased by Southern Style Nuts and the operation was moved to Denison, Texas.
In 2004, NECCO® picked up the license to manufacture Squirrel candy brands, and the Squirrel Nut Zipper had come back home to Massachusetts.