Grand Prize: The winner from each age group will receive ONE (1) $1,000 Savings Bond Certificate and the opportunity to have their own personal phrase appear on a Sweethearts® candy for the 2017 Valentine’s Day season. For kids aged 5-7 | 8-10 | 11-12

Runner Up Prize: The Runner Up Prize winner from each of the age groups will receive a giant NECCO goodie bag filled with NECCO® candies, chosen at NECCO’s discretion.

See Last Year's Winners: 

Entrant's Name*
Age Range*
Phone Number
Upload Design* Please save your file in this format: 'LastFirstAge.extension' (i.e. - 'SmithAmy8.jpg')
Parent or Guardian's Name*


By entering this Contest, participants accept and agree to be bound by these Official Rules, and the decisions of New England Confectionery Company [NECCO] ("Sponsor") which are final and binding in all respects. Any violation of these rules may result in disqualification.

  1. Contest Period. The Contest begins at 12:00 AM EST on January 1, 2014 and ends at 11:59:59 PM EST on March 1, 2014 ("Contest Period"). Winners will be announced on Friday March 14, 2014.

  2. Eligibility. No Purchase Necessary. The Color Your Own Sweethearts Contest ("Contest") is only open to legal residents of the 50 United States and District of Columbia. The Contest will judge entries from children who fall within three defined age groups on date of entry: 5-7 years of age, 8-10 years of age, and 11-12 years of age. (“age groups.”) Entries must be submitted by the parent or legal guardian of the minor child. NECCO will not accept entries from minor children directly.

Employees, contractors, officers, directors, of Sponsor, its parent, affiliates, subsidiaries, distributors, sales representatives, retailers, and advertising agencies, and members of the immediate family and household of such persons are not eligible to participate. This Contest is void where prohibited.

  1. How to Enter. Participants may enter their minor child in the Contest by purchasing a Color Your Own Sweethearts 1 oz box and allowing their child to color in the stenciled black and white design on their box. You may also enter the Contest with no purchase necessary by requesting a free Color Your Own Sweethearts design sheet from Brian Chalifour at Participants may use any desired coloring utensils to color the designs on the Sweethearts boxes or the design sheet. However, no glue, glitter, paper, stickers, or other materials may be adhered to the boxes in any manner. Also, no modifications of any kind may be made to the structure of the Sweethearts boxes. The original structure of the box must remain intact in order for submission to be eligible.

To submit their designs, participants must log on to NECCO’s official submission page on NECCO’s website at NECCO.COM/COLORYOUROWN during the Contest Period. Participants must follow instructions listed on the submission page and fill out submission form in its entirety in order for their entry to be valid, providing information that includes, but may not be limited to: name of parent or guardian, first name of minor child, age, email address and mailing address.

Entry via mail: Mail your designed Sweethearts box with your first and last name, age, phone number, mailing address (street, town, state, zip, country, and apartment or house number) along with the full name and email address of the parent or guardian to New England Confectionery Co. 135 American Legion Highway, Revere, MA 02151 Attn: Sweethearts Color Your Own Contest. All submissions must be received by March 1, 2014.

Entry via automated programs, bots or third-party services is prohibited. Entries by the same person in excess of the limit stated herein will be void. By entering the Contest, participant accepts and agrees to be bound by these Official Rules, which shall be final, binding and conclusive in all respects. All entries become the exclusive property of the Sponsor and will not be returned or acknowledged.

  1. Sponsor. New England Confectionery Company (NECCO), 135 American Legion Highway, Revere, MA 02151.

  2. Prizes. Grand Prize – The Grand Prize winner from each of the age groups will receive ONE (1) $1,000 Savings Bond Certificate and the opportunity to have their own personal phrase appear on a Sweethearts® candy for the 2015 Valentine’s Day season. Total Grand Prize ARV: $1,000.

Runner Up Prize – The Runner Up Prize winner from each of the age groups will receive a giant NECCO goodie bag filled with NECCO® candies, chosen at NECCO’s discretion. Total Runner Up Prize ARV: $200.

All prize details are NECCO’s sole discretion including style, size and color. Prizes are non-transferable or assignable, and no cash equivalents or substitutions of prizes are offered, except at the sole discretion of the Sponsor. Sponsor reserves the right to substitute prize with another prize of equal or greater value. Unclaimed prizes will not be awarded. Prizes are subject to change based on availability at time of fulfillment.

  1. Taxes and Other Fees. The winner and their parent or legal guardian agree that they will be solely responsible for any applicable Federal, state and local taxes and fees associated with prize receipt and/or use.

  2. Winner Determination and Notification. The Grand Prize winner for each of the age groups will be chosen through a voting process conducted by NECCO at the conclusion of the Contest Period. Odds of winning the Grand Prize depend on the number of eligible entries received during the Contest Period. The Runner Up Prize winner will be selected via a voting process conducted by NECCO at the conclusion of the Contest Period. The Runner Up Prize winner in each of the age groups will be the second highest voted participant for their specified age group. Winners will be notified by email, based on the information provided in the entry form. Sponsor shall have no liability for any winner notification that is lost, intercepted or not received by a potential winner for any reason. If, despite reasonable efforts, a potential winner in each of the age groups does not respond within ten (10) business days of the first notification attempt or if the prize or prize notification is returned as unclaimed or undeliverable to such potential winner, such potential winner will forfeit his or her prize and an alternate winner may be selected. We reserve the right to request proof of identity or to verify eligibility conditions and potential winning entries. Winners will be announced on March 14, 2014 via NECCO’s social Media.

  3. Consent and Release. By entering the Contest, each participant agrees to release and discharge the Sponsor, and each of their respective affiliates, subsidiaries, retailers sales representatives, and its officers, directors, employees, agents, and any other party associated with the development or administration of the Contest, their parent, subsidiary, and affiliated entities, and each of their respective officers, directors, members, shareholders, employees, independent contractors, agents, representatives, successors and assigns (collectively, "Sponsor Entities"), from any and all liability, loss or damage of any kind (including, but not limited to, liability for any property loss, damage, personal injury or death) incurred with respect to the awarding, receipt, possession and/or use or misuse of any prize.

  4. Grant of License. By entering, each participant grants Sponsor, its agents, subsidiaries and affiliates (the “Licensees”) an exclusive, worldwide, perpetual, irrevocable, royalty-free, sub-licensable right to exercise the copyright, publicity, database rights and any other rights the participant has in the submission, in any media now known or hereafter devised (including without limitation, the internet), without any compensation. Further, by entering this Contest, each participant grants Licensees the additional license to modify, adapt, translate, create derivative works from, and distribute the submission, or incorporate the submission into any form, medium or technology, including the right, at each Licensee’s sole discretion, to publish the submission and to use the submission for advertising and promotional purposes. Licensees shall not be required to designate the entrant as the creators or authors of submissions that are distributed or otherwise exploited by Licensees, or include any references to participants on, or in connection with, any submission that are distributed or otherwise exploited by Licensees. Licensees are under no obligation to exploit any entries submitted.

  5. General Conditions. Sponsor is not responsible for lost, late, or illegible entries nor for electronic transmission errors resulting in omission, interruption, deletion, defect, delay in operations or transmission, theft or destruction or unauthorized access to or alterations of entry materials, or for technical, network, telephone equipment, electronic, computer, hardware or software malfunctions or limitations of any kind, or inaccurate transmissions of or failure to receive entry information by Sponsor or presenter on account of technical problems or traffic congestion on the Internet or at any website or any combination thereof. Sponsor reserves the right to cancel, suspend and/or modify the Contest, or any part of it, if any fraud, technical failures or any other factor such as computer virus, bugs, tampering, unauthorized intervention, beyond Sponsor’s reasonable control impairs the integrity or proper functioning of the Contest, as determined by Sponsor in its sole discretion. In the event of cancellation, Sponsor will award the prizes from among all eligible, non-suspect entries received prior to cancellation. Sponsor reserves the right, in its sole discretion, to disqualify any individual it finds to be tampering with the entry process or the operation of the Contest or to be acting in violation of the Official Rules of this or any other promotion or in an unsportsmanlike or disruptive manner. Any attempt by any person to deliberately undermine the legitimate operation of the Contest may be a violation of criminal and civil law, and, should such an attempt be made, Sponsor reserves the right to seek damages from any such person to the fullest extent permitted by law. Sponsor’s failure to enforce any term of these Official Rules shall not constitute a waiver of that provision. Sponsor is not responsible for errors in the administration or fulfillment of this Contest, including without limitation mechanical, human, printing, distribution or production errors, and may modify or cancel this Contest based upon such error at its sole discretion without liability.

  6. Publicity. Except where prohibited acceptance of the prize constitutes the consent of the winner and the winner’s parent or legal guardian, without further compensation, to use the name, city and state of residence, photograph, voice and/or likeness, and statements of the winner for advertising and publicity purposes by the Sponsor and/or others authorized by the Sponsor, in any and all media now known or hereinafter invented , including, but not limited to, print, TV, radio, electronic, cable, social networking websites, without limitation, restriction, notice or approval and without compensation.

  7. Official Rules. For a copy of the Official Rules, send a self-addressed, stamped envelope to: Color Your Own Sweethearts Contest, Attn: Official Rules, 135 American Legion Highway, Revere, MA 02151. All requests must be received by February 1, 2014 to receive a copy of the complete Official Rules.

  8. Winners List. For a list of winners’ names, send a self-addressed, stamped envelope to: Color Your Own Sweethearts Contest, Attn: Winners List, 135 American Legion Highway, Revere, MA 02151. All requests must be received by March 21, 2014 to receive a copy of the complete Winners List.

No endorsement, sponsorship, affiliation or authorization is intended or implied. All other trademarks related to the prizes in this Contest are the property of their respective owners, and no sponsorship, endorsement or affiliation with New England Confectionery Company (NECCO), its products or this Contest is implied by their use.

The information you provide will only be used in accordance with Sponsor’s privacy policy.

NECCO Privacy Policy for Color Your Own Sweethearts Contest

  1. Privacy Statement New England Confectionery Company (NECCO) is committed to protecting your online privacy. The purpose of this policy is to inform you about the types of information we gather about you when you enter this Contest, how we use that information, whether we disclose it to anyone, and the choices you have regarding our use of the information.

  2. Use of Personal Information Which We Collect If you choose to participate in NECCO’s Color Your Own Sweethearts Contest through the completion of a Contest entry form, we will collect the guardians first and last name, zip code, and e-mail address, as well as participants first and last name, and age group. NECCO does not collect and will not accept any submission or entries forms submitted by minor children; all entry forms must be completed by the parent or legal guardian of the minor child. We may disclose this information to third parties for the purpose of entering you in the Contest and contacting you if you are eligible to receive a prize and otherwise as specified in the Contest Official Rules or other entry guidelines. If your child is a winner or a runner up, we may publish your child’s name in the winner’s list.

  3. Links to or from other Web Sites All NECCO-operated websites, social networking profiles and other NECCO digital platforms, may contain links to other Websites. NECCO has no control over the content of these third-party websites. NECCO assumes no responsibility or liability for their privacy practices. If you leave a NECCO website, we urge you to review the privacy policies of each website and understand the information collected and used by the third-party website.

  4. Disclosure To Third Parties Except as specified herein, we do not share personal information about you with any third party without your permission.

  5. Contacting Us Regarding Your Personal Information If you would like to review or remove the personal information you have submitted to us, , or if you have questions regarding this Privacy Policy, the accuracy of your personal information, or the use of the information, please send your request or question in writing to us at:

New England Confectionery Company Attn: Privacy Policy 135 American Legion Highway Revere, MA 02151

This Privacy Policy is subject to change at our discretion. All changes will be posted as soon as they go into effect. January 2014